L’Atelier Pinarello at Le Bon Marché Rive Gauche: from september 6th to october 22nd.

During the temporary exposition “La famiglia” dedicated to Italy at Le Bon Marché Rive Gauche, Pinarello presents l’Atelier Pinarello. A pop-up store in the heart of Paris, in one of the most exclusive locations in the world.

L’Atelier Pinarello is a unique and interactive place, dedicated to the Brand’s history and to cycling fans. Some of the models that made history are present, such as Miguel Indurain’s Espada, together with the latest Dogma F10 and K10 models launched in july, and also the Dogma F10 special edition TdF2017 to celebrate Chris Froome’s victory in the last Tour de France.

A bike fitting area allows the visitors to discover the perfect frame size and position but also to know better ho to set a road bike perfectly. Then a test area to try “virtually” the Dogma F10 thanks to connected Smart Trainers, to feel like being on the road.

On the other side of the Atelier, there is a workshop area and accessories displayed to open the way of customization. In fact, personalizing a road bike is a real art. The choice of accessories is crucial and reveals a lot about the style and the taste of a rider.

Last but not least, a lifestyle collection made exclusively for Le Bon Marché Rive Gauche is for sale at l’Atelier Pinarello.

A team of experts is available to help visitors discover Pinarello’s history and find the models that fits perfectly to their characteristics and matches their own style.