Pinarello to skip Eurobike 2016
Eurobike is a very important event for the cycling world. However, in recent years the business strategies of Pinarello have changed radically.
For several years now, we have favored direct involvement with our customers. In the coming years We plan to expand on this with the two annual events we host in Treviso and augment it with smaller regional events around the world.
We will continue to introduce the coming year's new products in May via a collaborative presentation with Team Sky at the Giro D'Italia. In July the La Pinarello Cycling Marathon will remain as it has for 20 years, three days dedicated to Pinarello with an expo open to all and the opportunity for Pinarello dealers to ride or race the newest Pinarello bike in one of Italy’s premier granfondos.
In Autumn our Test Ride Fleets will begin yearlong travels across the globe with the new range of bikes, allowing cyclists around the world to experience the unique ride that only a Pinarello can provide.
We also want to recognize and thank Eurobike for the important role it has played in our accomplishments in the market place. We wish them all the best for continued growth and success.