Thus begins Giovanni’s dream, building 100% handmade bikes in a workshop close to home.

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Thus begins Giovanni’s dream, building 100% handmade bikes in a workshop close to home.

Giovanni worked hard, harder than he had ever before, but he had so many good ideas. Slowly in 1961 Pinarello sponsors its first ride and its first victory at the Tour de l’Avenir thanks to Guido de Rosso.

The Pinarello brand begins to carve out its own space ahead of the bigger names of its time…small sponsorships, small goals, slowly the plant grows.